Canon Ambassador Joel Santos is a busy man. He's travelled the world as an award-winning photographer and filmmaker and is the creator and producer of more than 50 TV documentaries to date. He's also a journalist, the author of nine books and a teacher in his home country of Portugal.
Joel is passionate about printing. "For me, a photograph is not alive until the moment it's printed," he says. "It's as if the image only gets its soul when it becomes a print. Printing is the consummation and the realisation of the photographic image. It's beautiful how paper bounces the light, giving you a completely different experience to viewing a photograph on a screen."
And yet, Joel is frustrated that so many of the aspiring photographers that he teaches are put off creating their own prints, hampered by misconceptions about the process. We caught up with Joel between assignments to ask about his experience of making prints with a Canon PIXMA PRO-200 and hear him debunk the most common printing myths.