Adjusting to the new normal
“We cannot organise any indoor events in the summer here in Finland,” declares Mika Vakkilainen, CEO of Suomen Videoviestintä (SVV). “No one would come! Because the Finnish people would be enjoying their summer homes, after the long winter.”
In normal times, his company SVV would provide AV solutions for around 100 events a year, often based in their home Messukeskus Helsinki, Finland’s largest Expo and Convention Centre. They specialise in everything from video and sound to projections, lighting, and stage rigging. Spanning more than eight football pitches, Messukeskus itself attracts more than a million visitors a year.
However, the Finns have been hibernating at home for a different reason other than the weather. Disruption due to the global pandemic has inevitably led to a rethink of not only SVV’s business model and service offering, but also the event industry as a whole.
Client - Suomen Videoviestintä (SVV)
Location - Helsinki, Finland.