Win new business by building powerful multi-channel campaigns
If your technology doesn’t allow you to monitor campaigns’ response, how can you improve future marketing?
Communicate consistently across print and digital channels
Deliver personalised, relevant and timely messages
Gain insight into customers’ preferences and buying habits
Save time and money by automating routine tasks
Standing out to stay ahead
Remo Martin
CEO, Rohner Spiller
A commercial printer based in Switzerland, Rohner Spiller wanted to attract more business by exploring new opportunities in digital marketing. However, the company didn’t have the necessary insight or knowledge in-house to create cross-media campaigns.
We provided the Rohner Spiller team a comprehensive three-day training on cross-media marketing, that helped the company settle on a solution involving DirectSmile software.
With our help, Rohner Spiller established a flourishing digital marketing brand that has strengthened the company as a whole. As well as expanding its customer base, this new cross-media capability led to a 20% increase in print volumes and efficiencies across the organisation.
Decide objectives, plan actions and develop assets
Define recipient database, test sample, launch live campaign
Real-time response tracking by channel, recipient profile, etc
Trend analysis to modify or enhance campaign design
