Win new business by building powerful multi-channel campaigns

Campaign Management

Win new business by building powerful multi-channel campaigns

Without the right tools, cross-media campaigns can become disjointed and ineffective.

If your technology doesn’t allow you to monitor campaigns’ response, how can you improve future marketing?

The benefits of our Campaign Management tools

Benefits Benefits

Develop coherent campaigns

Communicate consistently across print and digital channels

Benefits Benefits

Make your marketing targeted

Deliver personalised, relevant and timely messages

Benefits Benefits

Improve customer retention

Gain insight into customers’ preferences and buying habits

Benefits Benefits

Reduce campaign costs

Save time and money by automating routine tasks

Standing out to stay ahead

Cross-media is now a big part of our service offering and our campaigns are more measurable
Cross-media is now a big part of our service offering and our campaigns are more measurable.

Remo Martin

CEO, Rohner Spiller

The challenge

A commercial printer based in Switzerland, Rohner Spiller wanted to attract more business by exploring new opportunities in digital marketing. However, the company didn’t have the necessary insight or knowledge in-house to create cross-media campaigns.

We provided the Rohner Spiller team a comprehensive three-day training on cross-media marketing.

The solution

We provided the Rohner Spiller team a comprehensive three-day training on cross-media marketing, that helped the company settle on a solution involving DirectSmile software.

We provided the Rohner Spiller team a comprehensive three-day training on cross-media marketing.

The benefits

With our help, Rohner Spiller established a flourishing digital marketing brand that has strengthened the company as a whole. As well as expanding its customer base, this new cross-media capability led to a 20% increase in print volumes and efficiencies across the organisation.

With our help, Rohner Spiller established a flourishing digital marketing brand that has strengthened the company as a whole.

Helping a business to modernise

Canon helped a business to modernise with an Invoice Processing system
Thanks to Canon's rapid, error-free solution, we have managed to simplify the invoicing process.

Ján Lipták

Finance Director, DB Schenker Czech Republic

The challenge

After years of expansion, leading international logistics provider DB Schenker Czech Republic (CR) saw a major rise in the number of invoices it was receiving. To tackle the admin bottlenecks this caused, the company set itself a task: to modernise its manual invoicing process.

Canon’s Invoice Processing system streamlined workflows and automated invoice data capture

The solution

We helped DB Schenker CR by providing an end-to-end outsourced invoice processing service, based at the Canon Delivery Centre in Prague. The result was a faster, more efficient system using streamlined workflows and automated invoice data capture, validation and matching.

Canon’s Invoice Processing system streamlined workflows and automated invoice data capture

The benefits

We halved the time taken to process invoices – enabling DB Schenker CR to process all incoming invoices within 24 hours. Our solution also allowed the company to redeploy five Accounts Payable staff – which led to further operational improvements.

Canon halved the time taken to process invoices

A Masterclass in Print Management

Canon’s Managed Print Services streamlined a colleges print across different sites
We reduced the Total Cost of Ownership by 37%, enabling us to re-invest in teaching and learning.

Gary Horne

Vice Principal, Finance and Operation, Colchester Institute

The challenge

One of the largest further education colleges in the UK, Colchester Institute wanted to cut its overheads by streamlining its print fleet across 10 different sites. As well as being ageing and inefficient, its unmanaged print service didn’t give the Institute enough visibility to take control of its printing habits.

Canon’s Managed Print Services streamlined a colleges print across different sites

The solution

We replaced 450 devices with 100 Canon multifunction devices, and used uniFLOW software to allow printing from mobile devices and secure release printing. Canon now handles device, fleet and consumables management, and uses real-time monitoring to ensure that the infrastructure stays fully optimised.

Canon now handles the colleges device, fleet and consumables management

The benefits

Our solution enabled the Institute to save £100,000 in the first 18 months – both by reducing ownership costs and by using print analytics to cut paper usage by 25%. As well as enabling the Institute to re-invest in core services, we also helped to improve the student experience by providing faster, easier printing.

Canon reduced the colleges ownership costs and used print analytics to cut paper usage

Excellence through innovation

Equipped with a superior production workflow and with a superior partner in Canon
We are now equipped with a superior production workflow and with a superior partner in Canon.

Andy Halasz

Administrator, Replay Studio

The challenge

A Belgian print services provider known for its innovation, Replay Studio wanted to strengthen its position in the fast-paced promotional graphics market. However, its technology didn’t offer the speed, quality or flexibility it wanted, or allow it to print on thicker substrates for outdoor applications.

Equipped with a superior production workflow and with a superior partner in Canon

The solution

On our advice, the company invested in a wide format Océ Arizona 550 printer, as well as an Océ ColorWave 650 for posters and a Canon imagePRESS for narrow format work. Because of the range of applications the company prints, we also set up a colour-managed workflow to ensure consistent output across each device.

Wide format Océ Arizona 550, Océ ColorWave 650 for posters, Canon imagePRESS for narrow format work.

The benefits

This faster, more efficient system halved production costs and turnaround times, while improving print quality and the company’s capacity to print on thicker substrates. This cemented Replay Studio’s position at the forefront of the wide format digital printing market and led to a 27% increase in turnover over 4 years.

Faster, more efficient system halved production costs and turnaround times

Discover how our cross-media marketing solutions can help you achieve success


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How it works

Stand out and win customers with our powerful Campaign Management tools.
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