Mosaic of football tournament sponsorships

Canon and Football Sponsorship

Our involvement with football dates back to the 1978 FIFA World Cup in Argentina, and since then we’ve been involved with over 40 major tournaments and leagues.

Our sponsorship of football is not just about logos and pitch-side branding, our latest EOS DSLR, IXUS and PowerShot cameras help fans around the world capture the best goals from the greatest tournaments; helping them to become as passionate about the power of image as we are.

Football sponsorship

Our 30 year history of supporting football spans some of the world’s biggest tournaments, including:
• Official Sponsor of UEFA EURO 2012™, 2008 and 2004
• UEFA Cup™
• UEFA Super Cup™
• Official Sponsor of the Russian Premier Football League
• Official Sponsor of MTN Africa Cup of Nations
• Consecutive World Cup tournaments between 1978 and 1998
• Official imaging equipment supplier of the UEFA Champions League
• Official Sponsor of Youth Football Championship – Danone Nations Cup in 2011 and 2012.

Discover our other sponsorships through the links on the right.

Rugby World Cup 2015
The Canon Foundation
World Press Photo Foundation
Visa pour l’Image
Applying for Sponsorship